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How to manage your online reputation in 9 easy steps

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Like it or not, sometimes employers and recruiters are looking at more than just your CV.

If you just can't figure out why you're not having any success with your job search, it could be that your online reputation precedes you – in a bad way. 

Check out the 9 simple steps you can take to improving your digital reputation...


1.  Google yourself

Start by logging out of all your accounts, then conduct a thorough Google search (go beyond the first page, and search via images, too). You might be surprised at what you'll find.

Obviously it's not all going to be bad, but you'll be surprised where you'll crop up. If there’s still something out there, at least make sure you’re aware of it. 

2. Stay up to date

No matter what stage you're at in your career, having up-to-date information on your profiles will make everything so much easier.

Whether you're looking to do business, build your network or even find a new job, people will always be able to see and help you achieve what you're after if your online presence is up to date. 

3. Beware of what others are saying 

It's not always enough to just be in control of what you're posting online – sometimes your mentions and tagged photos can be just as revealing!

Update your security settings to require approval before you're tagged, followed or mentioned wherever possible.  

4. Always be meticulous

Always, always, always check spelling and grammar in your profiles and posts.

We know it can be tricky to check absolutely everything manually – but plug-ins like Grammarly can do that all for you. If not, just make sure you write your posts and profile updates in Word first – it does a decent job of alerting you to errors. 

5. Be web-savvy

Be sure to incorporate the relevant keywords into your profiles. It's just a matter of thinking about the kinds of terms people would use when searching for a professional like you.

It'll also help you expand your networks and become associated with like-minded people.

6. Be clutter-free

Close down those accounts that you don't need or want anymore. There's no point in having them if you don't use them – you’ll just look lazy otherwise.

7. Be discerning with your contacts

Don't feel like you have to connect with every single person who throws a retweet or LinkedIn request your way.

Your connections and the people you engage with online will always reflect on you – make sure they reflect a positive image, not a negative one. 

8. Get a second opinion

It never hurts to get someone to check your profile. 

Ask a colleague or fellow professional what they would they make of this profile if they didn't know you – would it be good or bad?

9. Be proud of yourself!

It's true that you have to be cautious about what you post, and sometimes even hold back on revealing too much about yourself. 

But on the flip side, there's ample opportunity to show off your interests, awards and any volunteering or charity work – it all makes a difference to a potential employer. 

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